ADVERTISING THAT WORKS
New York is one place where the hospitality business is doing wonders. With loads and loads of hotels, lofts, lounges, restaurants, nightclubs, event spaces and more this city is a hospitality business hub. Though the business is in boom, the influx of players consistently, has given rise to competition where the same fundamental applies, ‘survival of the fittest‘. Fittest here means a business that not only renders qualitative services, but markets itself smartly. Here are some suggestive media vehicles that could make a big difference in promoting your hospitality business effectively & economically.
SOCIAL MEDIA – The world has gone viral and it’s high time that you take a ride on this medium of advertising and exploit this economical opportunity to the core. Passive social media marketing and advertising like webminars, blogs, ratings and reviews, forums, brand pages on networking sites etc. aid into effective business networking as majority of the population in the US is on social networking websites like face book, twitter etc. The US loves blogging, actively takes part in online forums/communities, reviews and ratings etc. and influences the decisions of the customer to a great extent. Even Q & A websites are a good investment to leverage your business.
2. Email blasts – Email is one direct communication tool which reaches out directly to your targets, one-on one. Consistent communication with your target can enhance your image as well as loyalty too. The prospects that are interested in your business and have opted in to receive your emails would be more than happy to update themselves with the latest buzz at the spot, the special offers etc. They are companies in NYC which render email marketing services with link tracking facility to gauge the effectiveness of your campaign also. Thus, investing into an email marketing campaign would surely get your reasonable ROI [Return on Investment].
3. Mailers Postcards – Image building objective can be fulfilled in the true sense with the help of mailers-postcards. It is that tool of communication where-in your messages would be sent across a wider audience base. Particularly, when you want to send special offers related information, mailers this tool does wonders. It is advisable that Postcards should be used for marketing your established business, discount offers, schemes, etc. rather than marketing a brand new business.
4. Birthday program – Customer reward programs are an effective way to elevate business loyalty amongst your prospect/ customer. You are hitting the emotional chord, making your prospect feel ultra special and offering a birthday gift, thus creating your place in the minds of your prospect. Do it in the right way consistently and see the overwhelming results for yourself.
5. Concierge program – These programs are in great demand particularly in luxury hotels. There are a number of activities in a hotel from small activities like taking a currier, making dinner reservations, helping the guests with the luggage, help desk work, making the guests comfortable and solving their smallest of problems as soon as possible. Handling a variety of guests, some with the most bizarre requests on earth is not a simple task, and a concierge service becomes so very essential to retrieve all the stress and make your stay a hassle free one. Yester year’s concierge service was limited to the upper strata only, but today it is a need from the smallest to the best hotels in New York.
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